Assorted fresh seasonal fruit platters are usually the center piece of the living room coffee tables in most Iranian homes for Nowruz celebrations and gatherings with friends and family. For us, serving fruits is right up there with serving a fresh brewed cup of tea with sweets. Even though winter fruits are somewhat limited in varieties compared to the summer bounty, you offer a fruit platter with what's seasonally available in your area and part of the world.
As a kid I didn't like the ta'rof ritual, the persistence of offering you food and drinks by the elders in the family. I'm used to it by now and it doesn't bother me anymore. It's all done with the best intentions of wanting to serve and please your guests. I find a little ta'rof somewhat charming. I usually offer our guests something to eat 2-3 times before giving up and saying "please feel at home and help yourself" but my husband, on the other hand, starts peeling oranges, slicing apples, pears and Persian cucumbers and anything else that's on the table and makes a ready to eat fruit platter for our guests! It's very cultural!!